Off-page SEO and on-page SEO are two crucial components of search engine optimization (SEO) that focus on optimizing a website to rank higher in search engine results pages (SERPs).
On-page SEO refers to the optimization tactics applied directly on the website to improve its visibility and relevance to search engines. This includes optimizing content, meta tags, headings, images, URL structures, internal linking, site speed, mobile-friendliness, and ensuring the website provides a great user experience.
Common issues with on-page SEO include:
Poorly optimized content: Content lacking relevant keywords, not addressing user intent, or lacking depth can hinder rankings.
Missing or poorly optimized meta tags: Meta titles and descriptions that are missing, too long, or not descriptive enough can impact click-through rates and rankings.
Improper use of heading tags: Incorrect use or absence of heading tags (H1, H2, etc.) can affect the structure and clarity of content for both users and search engines.
Slow page speed: Slow-loading pages can lead to higher bounce rates and lower rankings.
Broken internal links: Broken links within the website can negatively impact user experience and crawlability.
Non-optimized images: Images lacking descriptive filenames, alt text, or proper compression can hinder accessibility and SEO.
Poor URL structure: URLs that are too long, contain irrelevant parameters, or lack keywords can make it easier for search engines to understand the page's content.
